What are Cookies ?
are small bits of text that are downloaded to your
browser as you surf the web. Their purpose is to carry
bits of useful information about your interaction with
the website that sets them.
Contrary to a common belief, cookies do not contain
software programs, so cannot install anything on a
computer. Cookies generally do not contain any
information that would identify a person. Usually they
contain a string of text or "unique identifier". This
acts like a label. When a website sees the string of
text it set in a cookie, it knows the browser is one
it has seen before.
use a different computer, open a new web browser or
delete your cookies, the website will treat you as if
you have arrived for the first time (and a new cookie
will be set).
are cookies used for?
can be used for a variety of reasons:
help remember your preferences on a site
(whether you read the oldest or newest comments
first; the volume on the video player)
understand how you and other users are using the
(to tell what the most popular news story of the day
is; to record how you responded to a new design or
version of the site)
logging in to a service or to make sure you're
logged in securely
(these cookies may contain information such as your
email address and your name – the information you
gave when you signed up. The website you signed up
to is the only site that can access this
cookies that appear to cause the most controversy,
however, are for managing the advertising you see on a
particularly the case when websites set a cookie from
a separate advertising delivery company. This cookie
can record when and where you saw an advert, where in
the world you might have been when it happened and
whether you clicked on it.
cookie will send this information to the cookie owner,
who records this data and uses it to make sure you
don't see the same advert too many times.
websites choose to pool some of the information this
type of cookie collects as part of an ad network, the
systems used by advertising delivery companies can
create "segments" of browsers that display similar behaviours.
will use this to try to draw conclusions about what
the people behind the browsers might be interested in:
"basketball lovers" or "hair product enthusiasts" or
"adventure holiday takers", for example. Cookies that
do this are known as third-party advertising cookies.
time they learn which types of adverts are most
effective to these groups and can sell this service to
cookies are used our site?
5 - years
It is used to determine the analysis of web
traffic or. Statistics of visits. The cookie
not contains presonal data of the visitor.
5 - years
It can be used for stop the analytical
action of the web site cookie.
This can be
done on request of the user.
do I control cookies?
Although much of the public concern around cookies
would suggest otherwise, they can be controlled if you
set your browser to delete cookies every time you
finish browsing (Find out more for
don't delete cookies, you can set "opt out" cookies on
your browser. Each type of tracker will usually have
an opt-out. Evidon – a company that monitors what
trackers get used by websites – has aggregated many of
them together on its opt-out page.
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